Senior Manager - Product Marketing - IT

Key Responsibilities:

- Market Research & Analysis

- Conduct thorough market research to understand the competitive landscape, identify market trends, and analyze customer behavior.

- Develop deep customer personas and journey maps to understand the needs and pain points of individual creators.

- Analyze user data and feedback to identify areas for product improvement and optimization.

- Product Positioning & Messaging

- Develop and refine product positioning and messaging that resonates with our target audience.

- Create compelling value propositions and key differentiators within the competitive landscape.

- Develop and maintain a consistent brand voice across all marketing channels.

- Go-to-Market Strategy

- Develop and execute go-to-market strategies for new product features and offerings.

- Collaborate with the product team to prioritize and launch new features that address customer needs.

- Develop and manage product launches, including marketing campaigns, website updates, and customer communication.

- Content Marketing

- Create high-quality content, such as blog posts, articles, and videos, to educate and inform the target audience about value proposition.

- Manage and optimize the company's online presence, including social media channels and website content.

- Customer Insights

- Gather customer feedback through surveys, user interviews, and social listening.

- Analyze customer feedback and translate it into actionable product enhancements and feature requests.

- Monitor key performance indicators (KPIs) and track the impact of product marketing initiatives.

- Collaboration

- Collaborate closely with the product, sales, and marketing teams to ensure alignment and achieve business objectives.

- Build and maintain strong relationships with key stakeholders, including content creators, influencers, and industry partners.

Qualifications

- 5+ years of experience in product marketing or a related field.

- Proven experience in developing and executing successful go-to-market strategies.

- Strong understanding of the music industry and the needs of content creators.

- Excellent analytical and problem-solving skills with a data-driven approach.

- Strong written and verbal communication skills.

- Experience with content marketing and social media marketing.

- Proficiency in data analysis tools and marketing automation platforms.

- Passion for music and the creator economy.