Senior Manager - Product Led Growth/Product Marketing - MarTech/Customer Data Platform/AdTech

Sr. Manager - Product Led Growth (Product Marketing) - MarTech / Customer Data Platform / CDP / AdTech

Job Description :

- As the Senior Manager for Product Led Growth, you will play a pivotal role in driving the growth of our platform through innovative strategies and initiatives.

- Working within the Growth department, you will lead the Product Led Growth team, collaborating closely with the Product, Partnerships, and Marketing teams to develop and execute the PLG plan.

- Your responsibilities will encompass a broad range of activities aimed at optimizing user acquisition, activation, retention, and expansion through our platform.

Success Criteria :

- Achievement of user acquisition, activation, retention, and expansion targets as outlined in the PLG plan.

- Increase in customer lifetime value and reduction in churn rates.

- Positive feedback from users regarding the onboarding process and overall user experience.

- Successful implementation of new features and improvements based on user feedback.

Requirements :

- Should have 8+ years of working experience.

- Proven track record of success in driving product-led growth strategies in a SaaS or technology-driven environment.

- Bachelor's degree in marketing, Business Administration, or related field MBA preferred.

- Strong leadership skills with experience in managing cross-functional teams.

- Familiarity with customer data platforms, marketing automation tools, and ad channel accounts.

- Excellent analytical and problem-solving abilities, with a data-driven approach to decision making.

- Deep understanding of digital marketing principles and techniques, particularly in the areas of user acquisition, activation, retention, and expansion.

- Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.

- Knowledge of industry trends and best practices, particularly in the areas of first-party data and third-party cookie deprecation.