Senior Manager - Product - Bancassurance - Life Insurance

Achieving Top & bottom line for Par, Non Par & Annuities product segment for the channel

- Product category business mobilization through improvement of front line activation, conversion efficiency and other enablers

- Track sales equation on the basis of branch, SP and FLS activation

- Working in tandem with Marketing for positioning the product segments, launching campaigns and creating customer communication

- Strategically planning, identifying and executing new opportunities within various channel verticals

- Project management

- Introducing cross-sell campaigns using data analytics

- Responsible for managing digital marketing, promotional activities through ATL & BTL activities and lead generation

- Strategizing and using sales enablers to drive sales and achieve established monthly and yearly targets

- Plan new product launch & GTM strategy for the channel

- Creating demography wise value proposition solutions for effective product penetration and market share

- Monitor competition Product Mix & mobilization of key products

- Tracking of competition market share across product segments & channels