Posted By
Posted in
Sales & Marketing
Job Code
293014
JOB OBJECTIVE, in order of your priorities:
- To help position the consumer brand in the desired space with a PR strategy and execution plan (Strategy to Execution is a 30:70 ratio)
- To develop and maintain internal brand-led communication with different entities within the organisation
JOB DESCRIPTION:
- Create and execute the strategic plan for all PR-led initiatives, including goal-setting and problem/opportunity analysis and execution
- Manage all internal communications with respect to the brand and liaison with key HoDs on the same
- Help retain and manage an external PR agency for all critical, large-scale projects, and ensure timely sand satisfactory deliverables (as outlined form time-to-time)
- Develop a strong relationship with the media fraternity on a one-to-one basis, wherever required
- Working closely with (Marketing) team members, especially w.r.t events & promotions, to maximise PR opportunity
- Any other marketing/ PR responsibility that may be deemed fit from time-to-time
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Posted By
Posted in
Sales & Marketing
Job Code
293014