Senior Manager - Performance Marketing - Healthcare

Senior Manager - Performance Marketing @ Proactive For Her

COMPANY OVERVIEW:-

Proactive For Her is a digital healthcare clinic for women offering accessible, personalised and confidential healthcare solutions for women's outpatient health concerns across life stages - from puberty to menopause.

Founded in 2020 by IIT Bombay & HBS alumni, backed by marquee investors, Proactive For Her is revolutionising the way women approach and experience healthcare and wellness services.

Profile Overview:-

- 5+ years of dedicated, full-time experience in performance marketing.

- Expertise in rapid scaling up on most of these channels: Google Ads (Google Search, Google Discovery, Youtube Ads, Google Display Ads), LinkedIn Ads, Facebook Ads, Programmatic & Native ads.

- Good experience in other ad platforms like Quora Ads, Reddit Ads, and others

- Expertise in managing the full funnel of performance marketing - setting aggressive targets, figuring out the team structure & resources needed, set up the right analytics & campaign structures, managing budgets & performance, and reporting to the company leadership.

- Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.

- Excellent communication skills

- Excellent leadership skills vis-a-vis hiring, leading, and mentoring full-fledged performance marketing teams

- Experience working in a startup environment and setting things up from scratch would be a plus