Senior Manager - Performance Marketing - EduTech

Senior Performance Marketing Manager| Edu - Tech |Delhi, Mumbai, Bangalore

Hiring for an opportunity, in an Edu- Tech firm in for a professional holding minimum 4 years of experience in performance marketing profile, and have great understanding of Google Analytics, Apps flyer / Firebase and Ads Manager. This will be an individual contributor role who will be responsible for end-to-end planning, research, analysis and implementation level to perform the task and achieve the business goal

Location - Multiple locations (Delhi, Mumbai, Bangalore)

Responsibility :

- Own end-to-end execution, measurement, reporting and optimization of Google & Facebook campaigns with goals to increase transactions, new users, acquired via Ad Manager and AdWords.

- Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals

- Managing and maintaining large keyword lists

- Improve quality score of ads on Google and optimize campaign structure

- Running A/B tests across paid search campaigns & landing pages

- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, key reporting tools, and point out key areas of importance in accordance to internal business goals tracking, and other paid search initiatives

- Keep pace with search engine and PPC industry trends and developments

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals.

Requirements :

- Preferably from a B2C (Consumer) centric background

- Experience on Google Analytics, Apps flyer / Firebase and Ads Manager

- Experience towards PPC, ROI campaign

- Should have managed huge Performance Marketing Budgets.

What is in it for you?

- A high performance culture and high pace career ahead.