Senior Manager - Performance Marketing

The Sr Performance Marketing Manager will be responsible for building the overall strategy, roadmap, implementing plans and managing marketing campaigns to drive acquisition of users through various digital marketing channels.

Responsibilities:

- Build a strong Performance Marketing strategy for hoichoi to reach its target audience at scale to deliver growth at optimum costs.

- Plan, strategize and execute all performance marketing campaigns through paid mediums (Facebook, Google, affiliates, Programmatic, etc.) to meet business growth.

- Implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas.

- Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.

- Measure and report performances of all digital marketing campaigns using different analytics and attribution tools to assess against goals and business impact.

- Plan and forecast monthly, quarterly, annual acquisition numbers and cost.

- Partner with the creative and brand marketing teams to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches.

- Should be able to build agile capabilities in the digital marketing portfolio to be able to meet dynamic business needs.

- Drive marketing - tech roadmap in coordination with the Tech and Product Teams.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

- Manage internal and external stakeholders, affiliate partners & agency relationships.

Must have skills:

- 4 - 6 years of proven growth hacking experience through performance marketing in scaling up digital companies (Entertainment/ Ecommerce/ Gaming/ Tech start-up etc)

- Knowledge of Analytics, Attribution and Planning tools (such as Google Analytics, Appsflyer, Adjust, Clevertap etc)

- You possess excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations

- You are a highly goal-oriented individual and have excellent communication skills

- Company is based out of Kolkata and the role will require you to travel.