Senior Manager - Performance Marketing

Senior Manager - Performance Marketing

Responsibilities:

- Understand clients requirements and meet desired performance objectives across a portfolio of clients.

- Serve as the primary point of contact for high-value clients and take strong ownership of client deliverables.

- Devise strategies based on quantitative research for execution of campaigns to achieve said goals.

- Maintain high client satisfaction & retention by solving their growth challenges and up-selling & cross selling them with new solutions consistently.

- Handle digital advertising portfolio of clients related to performance, branding & analytics end-to-end including but not limited to manage ads on paid channels (Google, Meta, Linkedin, Twitter, etc), handle marketplaces (amazon, flipkart, myntra, etc), lead creatives & comm strategy & recommend website/app optimisation ideas.

- Analyze performance of digital campaigns at different levels using appropriate key performance indicators (KPI) classifications: CTR, CPC, CPM, conversions, ROAS, CAC, LTV, etc.

- Identifying opportunities that are most effective at driving growth across digital marketing programs.

- Work with the cross-functional team and deeply involved in creation & upgradation of reports & dashboard, products analytics & insights, data collection & product optimisation.

- Lead a team and delegate them work across different clients and help them meet their monthly & quarterly goals.

- Provide guidance and support to the team in managing their client portfolios.

- Train the team regularly, upgrade their skills across different functions of digital advertising domain and company processes.

- Build frameworks for the portfolio of through research, create case studies and establish thought leadership by contributing articles.

Qualifications/ Requirements:

- 4-8 years of experience in the digital advertising industry with proven track record in performance marketing & branding, handling large scale spends & leading growth initiatives.

- Bachelors degree in Engineering, Media Communications, Business Administration, Journalism, English or related Fields from Tier 1/Tier 2 colleges. MBA is a plus.

- Experience in performance marketing, growth marketing, branding & advertising.

- In-depth knowledge & experience of running Google Ads, Meta Ads & other paid channels.

- Managed large scale digital media spends in performance marketing & branding.

- Has experience in developing media plans, testing different campaign ideas & making them successful.

- Candidates should be comfortable with advanced data and measurement tools.

- Proficiency in marketing automation platforms, CRM systems, and analytics tools, and dashboards to derive actionable insights.

- Proven written and verbal communication, with a knack to communicate complex ideas in easy to understand simple language.

- Strong leadership skills with experience managing and developing a team is a plus.

- Strong analytical and Excel skills are essential, ability to leverage data and analytics to improve performance for digital campaigns is required.

- Excellent communication, negotiation, and presentation skills.

- Ability to thrive in a fast-paced and dynamic environment