Senior Manager - Mobile Strategy - Gamification - Mobile Banking

1. Build user engagement and retention strategies incl social, product and customer experiences etc.

2. How to gamify the app and increase the user engagement, awaken curiosity, foster competition,

3. Should have run and worked on implementation of gamification of App and how the design elements will work like badges/ level/scoreboard etc.

4. What problems can be solved using Gamification . Review existing mobile banking offerings for enhancements as a result of business goals, competitive pressures and revenue opportunities

- Proactively scans the environment in the development and implementation of new mobile banking products and services

- Identify and evaluate potential revenue opportunities for the usage of various products for the MB channel

- Liaise actively with various business /product owners or external partners to help deliver Mobile Banking products to our customers in the most efficient, cost effective and a simplistic way using appropriate technology

- Maintain and track usage, uptimes, faults, towards ensuring that the MB channel is available 24/7/365

- Ensure the maintenance of operational efficiency and risk & control framework as per operational procedure guidelines.

- Communicates status of projects and serious issues to Senior Management, and proactively recommends work-arounds and viable solutions to improve customer experience around the use of Mobile Banking

- Engagement and timely closures of proposal/ plans / designs with internal and external stakeholders w.r.t new solutions/ use cases

- Completely own the assigned product including research, conceptualization, acquisition, adoption, engagement and customer experience.

- Design innovative and elegant solutions for complex workflows. Create things that people will love and talk about.

- Develop wireframes, user stories, customer journeys, behavioral specifications and personas. Create business case to justify the proposed investment.

- Review Test Plans in Mobile Banking projects

- Work with Internal customers to resolve their issues, identify opportunities for automation to minimize manual intervention

- Supporting business in case of live issues by coordinating with technology and getting it resolved in the expected TAT

- Working with multiple delivery and business partner teams

- Review User Guides and train users on newly developed Systems

- Provide inputs to process team while preparing processes related to systems

- Maintain Timely & Accurate MIS and Reporting.