Senior Manager - Mobile App Performance Marketing

BUDGET

22-30 LACS POST WHICH WE CAN HAVE ESOPS

Key Responsibilities

Campaign Strategy and Execution:

- Design and execute Google Ads campaigns for app installs and engagement, including Performance Max (PMax), Universal App Campaigns (UAC), and search campaigns.

- Leverage PMax campaigns to deliver cross-channel performance, utilizing AI-driven insights for app promotion.

- Set clear KPIs for app downloads, user acquisition, and retention, ensuring alignment with business goals.

- Define audience segments and optimize targeting strategies, including custom audience creation.

Performance Optimization:

- Monitor and analyze performance metrics such as CPI, CPA, ROAS, and engagement rates.

- Optimize PMax campaigns using data insights, creative iterations, and audience targeting.

- Conduct A/B testing on creatives, ad placements, and targeting to maximize impact.

Budget Management:

- Plan, allocate, and manage advertising budgets across PMax and other Google Ads campaigns to ensure cost efficiency.

- Maintain a balance between experimentation with PMax features and achieving consistent performance.

Collaboration and Coordination:

- Partner with creative teams to design visually compelling and engaging ad assets for use across Performance Max and other campaigns.

- Work closely with product and analytics teams to ensure proper tracking and attribution via tools like Firebase, AppsFlyer, and Adjust.

- Collaborate with stakeholders to align on campaign strategies and performance goals.

Data Analysis and Reporting:

- Use tools like Google Ads Manager, Firebase, Google Analytics, and AppsFlyer to monitor and report on campaign performance.