Senior Manager - Media Planning - FMCG

About our Client

Our client is one of the leading FMCG Company in India with a presence in 20 Countries, Revenue INR 77 Billion Plus, 10000+ People

Position : Senior Manager - Media Planning

Location : Bangalore

Experience:

15+ YEARS EXPERIENCE IN ADVERTISING AGENCIES AND SHOULD HAVE WORKED EXTENSIVELY WITH FMCG OR FMCD CLIENTS

Location: Bangalore

Qualification: Post Graduation in Marketing/PR / Advertising

Job Description:

- Being a Media Planning Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors.

- You will be leading digital strategy initiatives and the media planning cycle on one or more of our key client accounts and required to lead planning conversations across multiple digital services - Search, Programmatic, Paid Social and play a significant role in conversations relating to DX, CRM and data, and analytics strategy.

- You will be responsible for ensuring alignment and strategic development of integrated marketing initiatives and driving direction of overarching communication strategy to meet client marketing and business objectives. Youll work very closely with our Paid Media, Analytics, Digital Experience, and Creative teams to ensure were at the cutting edge of our field, as well as the clients other agency partners (Brand/PR/ATL/Creative).

- We are looking for people who are digital natives but have a good understanding of full-funnel off and online media strategies, as well as an appreciation of data-driven customer marketing and the desire to progress this practice both in concept and in activation.

- This role is best suited to someone with 5+ years experience in omni-channel media planning either agency or client-side. An excellent understanding of integrated customer strategy principles beyond media is absolutely integral.

- The role is diverse and requires the individual to efficiently prioritize and manage multiple work streams at once, manage cross-agency relationships effectively, influence senior client stakeholders, and have an ability to continuously self-educate in this dynamic marketing space.

Salary :

Up to 35 Lac Per Annum - Depending upon the last drawn salary the candidate will be considered for a suitable pay scale.

In case, if you need any clarification, please call me on - 7010163344

P Ravichandran
Director - Talent Acquisition
Jaden Executive Search & Recruitment Specialist