Senior Manager - Media Planning - eCommerce

Overview:

What Google is to search, Shaadi.com is to Online Matchmaking. In India, Shaadi.com pretty much defines the category and the Brand Marketing team ensures that this love & recall for the brand only grows with time.

Role:

Senior Manager - Media Planning will be responsible to shape and execute effective advertising campaigns. They will identify and reach target audiences, as well as evaluate campaign success. They will be responsible to optimize media marketing campaigns to increase brand awareness and help achieve business goals.

What you will do in this role:

- Collect and analyze market data

- Identify target audiences and understand their behavior and habits

- Determine the best media outlet mix for our campaigns

- Optimize ad campaigns according to geographic exposure, frequency, time spans and more

- Allocate budgets and monitor costs

- Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)

- Evaluate the success of media strategies and campaigns

What you should have:

- At least 4-5 years of experience in Media Planning

- Broad knowledge of media channels

- Familiarity with campaign evaluation metrics and media buying

- An analytical mind with an aptitude for statistics and math

- Strong decision-making skills