Senior Manager - Media Planning - BFS

1. Determining the best media outlet mix for promotional strategies

2. Planning for the various offline ad campaigns (eg. TV, Print, radio, magazines and billboards)

3. Regularly reporting advertising campaign results (including revenues and costs)

4. Optimise advertising strategies for varying audiences and channels

5. Design and review advertising budgets

6. Negotiate with media channels to close competitive deals

7. Prepare promotional project plans to support centers

8. Create new campaigns to reach a broader audience

9. Ensure a cohesive advertising message across campaigns