Senior Manager - Media Planning

- Leading the media planning initiatives (offline and online)

- Driving media efficiencies by efficient planning and negotiation with the media agency, media houses, other agencies (e.g. driving fashion events, on-ground activation agencies, etc.)

- Pro actively identifying the various media opportunities aligned with the marketing objectives (brand building and customer engagement in-turn driving quality traffic and revenue)

- Managing relationship with the media agencies, media houses, print houses etc

- Recommending optimal media choices, time/duration/location choices basis business objectives

- Generating insights and learnings basis an in-depth media evaluation post the campaign