Senior Manager - Marketing - Retail/FMCG/BFSI/Hospitality

Senior Marketing Manager

Responsibilities :

- Responsible for revenue through owned online assets ; App & Web

- Drive Acquisition through various channels ; paid and unpaid

- Build partnerships with wallets, banks and others to drive acquisition, retention and conversion growth

- Manage analytics and reporting for App & Web

- Partner with tech and product team to strengthen each step of the conversion funnel

- Drive retention for the app in conjunction with the CLM / CRM team

- Construct & execute the Delivery retail calendar focused on Acquisition, Retention and Experience and

- Develop a pipeline of OLO initiatives to drive growth and brand visibility

- Consistently grow Monthly active users on OLO through initiatives around paid media marketing, new third party integrations

- Lead project on revamping the marketing tech stack and drive implementation of best-in-class martech tools

- Reduce Friction on digital ordering through improving ordering journey

- Building sustainable business model through right priced products, strategic use of value and healthy COS Facilitating a smoother pick up / rider experience at POS.

- Rider wait time, Visual collaterals & cues,

Skills Required :

- Creative thinking, Innovation mindset,

- Creating business requirements to product and tech requirements in line with objectives and work closely with them for product enhancement Proficiency in understanding data structures, data tables and writing basic SQL

- Expertise in using various digital platforms like UAC, AdWords, Facebook, DSPs, MMPs, Affiliates, Google Analytics, Branch etc. to drive digital marketing and campaign analytics across various channels.

- Understanding and experience in setting up martech frameworks

- Basic fundamentals around setup, Building requirements and implementation

- Strong communication skills, executive presence, and ability to work across multi-national, cross-functional teams both internally and externally.

- Strong analytical, decision-making, and problem-solving skills.