Senior Manager - Marketing - Retail

- The role will head the marketing department, reporting to the Managing Director.

- Will handle Strategy and Marcom.

- Brand management and store footfalls would be the critical KPI

The role :

- Manage the complete marketing lifecycle aligning to the strategic business plan - developing plans to help establish the brand, promote brand awareness, allocation of resources and manage marketing initiatives around ATL, BTL, Digital Media.

- Conduct periodic market research to derive insights on market trends- design trends/ seasonal trends etc.

- Launch and activation of promotions and events

- Project manage delivery of marketing programs against planned timelines

- Conceptualization and execution of brand promotions

- Work with agencies for outputs aligned to our core brand messaging

- Responsible for media planning, PR and agency management

- Collate and present data on the marketing initiative budgets, ROI, Impact

The Person:

- 10-15 years marketing experience in retail

- Karnataka experience will be very useful