Senior Manager - Marketing Research - BFSI/FMCG/Pharma

Senior Manager - Marketing Research

Position Title - Sr. Manager - Marketing Research

Department - Marketing & CRM

Position reporting to - Head - Marketing & CRM

Location - Chennai

Functional Responsibilities :

- Preparing consumer insight report based on detailed primary research and secondary research for helping management in strategic decision making

- Conceptualizing the consumer insight strategy and plan, managing all the core insight tools and responsible for the relationships with external agencies and vendors

- Ensure the timely conduct of various market research and market intelligence studies for effective decision making including reports

- Ensure the conduct of product specific research in terms of market potential, competitor activities, competitor pricing, competitor services etc. and forward the same to the respective product head

- Ensure timely preparation of quality research reports for effective decision making

- Timely preparation and submission of various market research reports (customer preferences, market / industry trends, pricing strategies) to the senior management

- Conducting Annual Tracks- like Brand Track, Customer Caps, CSAT - for retails customers and dealers

Qualifications : MBA/PGDM from Tier I/II B-School

Experience : Minimum 6+ years in Research Management Role. Preferably minimum 2 years' experience with a research agency.

Functional Competencies :

- Strong understanding of Consumer / Channel partners behavior and marketing

- Hands on exp in Experimental, non-experimental and quasi-experimental research designs

- Good in Sampling theory and practice, Survey research and questionnaire design

- Basics of data processing, tabulation and data management

- Exposure in Fundamentals of inferential statistics, descriptive statistics & qualitative research methods