Senior Manager - Marketing - Real Estate/Property/Infrastructure

Sr Mgr Marketing (Real Estate / Property / Infrastructure)

Location: Ahmedabad

CTC: upto 35 LPA

Requisite:

- Applicants with MBA, 10+ years of relevant work experience inclusive of experience in a Leadership Role.

- Applicants from the Real Estate, Property, Infrastructure background will be highlly preferred.

- Responsibilities of the Head of Marketing

- Strategy; turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.

- Budget; manage and report on the marketing budget.

- Team Management; lead and motivate a full time marketing team

- Agency Management; be responsible for the output and performance of our content and digital marketing agency.

- Stakeholder Management; work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy in and understanding about future marketing campaigns.

- Sales Support; support the sales team with collateral and content to help them convert more prospects.

- Demand Generation; utilise a variety of tactics - ABM, paid social, webinars and email marketing - to generate MQLs and drive pipeline growth.

- Content Marketing; oversee through our agency, the execution of a variety of content marketing activities - thought leadership, blogs, ebooks, webinars and video - ensuring quality is high.

- Digital; be responsible for the website, ensuring content is optimised for SEO, and build our presence across our social channels - LinkedIn, Twitter and Facebook.

- Marketing Automation; through our Marketing Automation Manager, ensure marketing and sales activities are connected, workflows are set up and working, and content is used to personalise the experience for our various persona's.

- Analysis; track and report on traffic, CAC, MQLs, conversion rates, attribution and pipeline growth.