Senior Manager - Marketing & PR - Semiconductor

Qualcomm Inc. is an American global semiconductor company that designs and markets wireless telecommunications products and services. The future is on the way, and now is the time to change it. At Qualcomm we question, ponder, hypothesise, prototype, test and retest. All because we believe the world we'll live in tomorrow is the one we invent today.

SENIOR MANAGER MARKETING & PR

Reporting: Senior Director, Marketing

Role & Responsibilities

Marketing & PR Generalist with breadth of responsibilities covering

1. Marketing Communications (Events, Web, Digital & Social) (25%)

2. Brand & ATL (25%)

3. PR (30%)

4. Channel Marketing: Online & Offline (20%)

Job Description & Expertise Required:

- Responsibility for planning & execution of marketing and PR initiatives

a) Developing annual marketing & PR plan, must demonstrate strategic abilities

b) Delivery against plan & tracking of metrics as well as budget

c) Management of external agencies

- Events: end to end responsibility for event planning & execution, speakership, booth & demos, preparation of presentation material & key messages, amplify through PR & social media.

- Brand: ATL and BTL expertise, digital advertising expertise, ability to liaise with external media and creative agencies, strong creative/messaging ability

- Co-marketing: Execution of partner co-marketing and joint PR programs targeted for launch and promotion of Qualcomm technology based devices/services

- Digital & Social Media Expertise: Expertise in devising digital/social campaigns as well as content, experience in executing metrics/impact driven programs

- Executive Messaging/Presentations: Preparing key messages and presentations for President for key external events and customer engagements

a) Must have strong industry/domain knowledge, understanding of key market and technology trends.

b) Strong handle on industry stats/data points

c) Expertise in power point, trend charts

PR: B2B and B2C PR expertise.

- Strategic thinking abilities & strong handle on technology/business messaging

- Relationship with key media/bloggers

- Flawless execution with delivery of impactful PR exposure

Channel Marketing:

- Experience of executing offline & online channel marketing programs, ability to conceptualize/design B2C messaging, videos and impactful promotional materials.

- Track record in executing impactful campaigns. Relationship with retail channel players, execution agencies.

Skills & Experience:

- 15+ years of experience in telecom/technology marketing.

- Preferred engineering plus MBA from reputed institute.

- Excellent communication skills including presentation skills.

- Expertise in Microsoft xls and powerpoint.

- Good networking abilities. Adherence to systems and processes.

- Should be a team player.

- Flawless execution skills, and ability to project-manage multiple initiatives is a must-have.

Availability to take up an Interview:

Notice Period:
CTC:
ECTC: