Senior Manager - Marketing - Owned Digital Assets

Senior Marketing Manager Owned Digital Assets (OLO)

Responsibilities :

- Responsible for revenue through owned online assets - KFC App & Web

- Drive Acquisition through various channels - paid and unpaid

- Build partnerships with wallets, banks and others to drive acquisition, retention and conversion growth

- Manage analytics and reporting for App & Web

- Partner with tech and product team to strengthen each step of the conversion funnel

- Drive retention for the app in conjunction with the CLM / CRM team

- Construct & execute the Delivery retail calendar focused on Acquisition, Retention and Experience and

- Develop a pipeline of OLO initiatives to drive growth and brand visibility -

- Consistently grow Monthly active users on OLO through initiatives around paid media marketing, new third part integrations

- Lead project on revamping the marketing tech stack and drive implementation of best-in-class martech tools

- Reduce Friction on digital ordering through improving ordering journey

- Building sustainable business model through right priced products, strategic use of value and healthy COS Facilitating a smoother pick up / rider experience at POS. - Rider wait time, Visual collaterals & cues,