Senior Manager - Marketing - NBFC/BFSI

Job Description

KEY PURPOSE:

- Responsible for launch of innovative new products and managing various promotion campaigns for existing products through their life cycle.

- To effectively create a road map for product strategy by understanding consumer segments and channel requirements.

- Initiate, build and maximize close working relationships with all internal and external business customers detailed within the business scope.

KEY RESPONSIBILITIES

Functional Expertise

- Planning, strategy and implementation of customer acquisition initiatives for lead generation for different lines of businesses.

- Providing support to all sales generating activities

- Manage marketing planning and budgets and forecasts

- Planning and implementing periodic customer engagement initiatives for existing clients.

- Plan and execute all festival communications and other hygiene communication to existing and prospect clients.

- Study customer preferences, study competition and generate monthly marketing intelligence analysis reports.

- Leading product strategy and ensure implementation of product development and product management.

- Inculcate a culture of high performance within the team and take appropriate initiatives to increase motivation levels

- Spearhead internal communication, events planning and innovation in communication.

- Manage website design and content, strategy to increase website views and leads on a monthly basis.

- Lead, design and derive online marketing initiatives, digital initiatives, google lead generation activities.

KEY CRITICAL COMPETENCIES

- Displays creativity and innovativeness.

- Excellence in communication verbal and written.

- Should have expertise in developing marketing content, power point presentations, reports on competition analysis and understanding market trends.

- Possesses good understanding of the financial products.

- Complete knowledge of online marketing, designs, creative's.

- Considerable experience in managing advertising, creative, PR agencies.

- Know how to manage various marketing vendors and liaison with multiple stakeholders internal and external.

- Should exhibit a high level of integrity and lay emphasis on setting ethical brand standards across the organization; should be able to lead by example

- Should have the ability to translate the organization product offerings into effective marketing offline and online campaigns.

- Is able to champion the use of technology within the function to improve the business performance.

- Strong analytical and reporting skills (example, interpret marketing results and spot trends, analyze competitor marketing strategies).

Personal Attributes:

- Pleasing & warm personality.

- Absolute team player.

- Strong interpersonal skills in managing multiple stakeholders.

- Excellent command over English language is a must.