Senior Manager - Marketing - IT

Sr. Marketing Manager

- In this role, you will be responsible for developing and executing the company's marketing and product strategy, overseeing content development and management, leading social media and paid campaigns, managing our website and SEO, and organizing events and webinars.

- Reporting to the CRO (Chief Revenue Officer), assisting in developing marketing, presence, positioning, campaigns and associated materials.

- Direct/coach/mentor a small team of Marketing associates.

- Plan, execute, and manage compelling marketing and product campaigns to achieve business objectives, including brand awareness, lead generation, and customer acquisition.

- Lead and manage a team of marketing professionals, fostering a collaborative and results-driven environment.

- Create and oversee high-quality content for various marketing channels, including websites, blogs, white papers, case studies, and other marketing materials.

- Oversee the plan and execution of social media and paid advertising campaigns to drive brand awareness, lead generation, and customer engagement.

- Manage the company's website for SEO, ensuring high visibility on search engines and improving organic traffic.

- Organize and coordinate marketing events like roundtables, webinars, and other promotional activities to engage with customers and prospects.

- Monitor and analyze key marketing metrics to measure the effectiveness of campaigns and suggest improvements.

- Develop and maintain strong relationships with industry analysts and advisors to increase the company's visibility and credibility in the AI and automation space.

- Work with external agencies to execute specialized marketing tasks and campaigns, ensuring alignment with overall marketing goals and consistent brand messaging.

- Collaborate with internal teams, including sales, product development, and delivery, to ensure marketing strategies are aligned with business objectives.

- Stay abreast of industry trends, market dynamics, and competitive landscape to support strategic decisions and keep our marketing efforts ahead of the curve.