Senior Manager - Marketing - IT

Looking candidates from B Schools

Responsibilities

- You will create and execute an integrated marketing plan within the allocated time frames and budget, which drives growth for our mid-market/ enterprise products

- You will work closely with the product and sales teams to craft and articulate the messaging and positioning of our products

- You will build and execute global acquisition campaigns for enterprise business decision-makers across online channels primarily

- You will devise effective content marketing and nurture campaigns, including webinars, podcasts for targeted personas in enterprise segment

- You will own the lead metrics and maintain dashboards to track short, medium and long-term progress against targets and deliver clear ROI reporting per campaign

- You will use the marketing and analytics tools extensively and leverage other techniques as needed to improve your efficiency

Requirements

- 6+ years of digital marketing experience, preferably in a dynamic startup environment Experience in lead generation for B2B software is preferable but not mandatory

- Knowledge of marketing automation tools and enterprise marketing techniques

- Very strong written, verbal, and interpersonal communication

- Excellent problem-solving and analytical ability

- Comfort and resilience in dealing with business owners and senior execs

- Eye for identifying new marketing opportunities and techniques