Posted By
Dhruv Dev Dubey
Founder & MD at 3D India Staffing Research & Consultancy Co India
Last Login: 11 January 2019
Posted in
Sales & Marketing
Job Code
459250
Sr Manager - Marketing for Insurance Co, 6-8 Yrs, 15-18LPA, Gurgaon
Client is a leading Private Life Insurance Company
Exp. 6.0 - 8.0 Year(s)
Annual Fixed CTC Min : 15.0 Lacs Max: 18.0 Lacs
Qualification Any Graduation (only Full time), MBA (only Full time)
Recommended keywords Product Marketing, Channel Marketing
No of interview stages 3
Working days 5
JOB SUMMARY:
Responsible for Product and Channel Marketing
KEY RESPONSIBILITIES:
- Work will involve dealing with proprietary and partner (banks) channel managers to propel sales and meet planned targets on specified products. (Proprietary will be a mix of offline and online channels).
- Understand seller and customer mindset and use that to identify new opportunities to meet planned category objectives and push specific product sales
- Work with Product and Distribution channels (sales teams) to create annual plans and work through fortnightly/monthly calendars of activities
- Manage project governance to be able to steer the campaign till the end and call out success/improvement opportunities
Product Marketing
- Simplify complex jargon and product specs to cull out best benefits and create unique product positioning
- Develop product literature for customer and sellers at various touch points - offline and digital
- Create new and interesting stories that help sellers, sell more or push slow-moving products
- Work with compliance and legal teams to ensure all communication is in sync with industry regulation
Communication
- Work with advertising agencies to share inspiring briefs, give direction to creative and develop relevant and timely output
- Independently take charge of developing static and video based creative work- Ensure timely launch of campaigns, amidst multiple jobs at agency's end
Channel Marketing
- Work with BTL agencies to convert strategy/take marketing concept into execution
- Create a complete BTL campaign package ranging from in-branch display, promotion, gifting, seller/customer events, out-of-the-box tools and tactics to garner product awareness among audience
- Identify and finalize Marketing Alliances, where needed, to pull up sales/generate leads or customer walk-ins
Other
- Have/ build a network to tap competitive intelligence. Know what other industry players are up to at the grassroots level and use that to improvise/better own work
MEASURES OF SUCCESS:
- Target v/s achievement of overall sales plans for specified products
- Target v/s achievement of individual campaign objectives
- Adherence to deadline and Innovativeness
- Effective cost management - maximum bang for buck on the budget
- Feedback from Sales and ecommerce Channel, Product and Marketing Heads
JOB REQUIREMENTS
MINIMUM EDUCATION:
- MBA in Marketing
MINIMUM/SPECIFIC EXPERIENCE:
- 6-8 years experience in Marketing (Product Marketing, Advertising, Channel Marketing).
Preferably working in a services organization.
KNOWLEDGE/SKILLS/ABILITIES:
Ability to take project ownership and steer work with minimum guidance
Ability to sell ideas internally and be able to get work done from external agencies
Manage through influence
Proven project planning and management experience
Creativity and ingenuity will be highly valued
Strong written and oral communication skills; Strong presentation skills
Hands-on experience in digital marketing would be preferable
Dhruv Dev Dubey
9379121673
Didn’t find the job appropriate? Report this Job
Posted By
Dhruv Dev Dubey
Founder & MD at 3D India Staffing Research & Consultancy Co India
Last Login: 11 January 2019
Posted in
Sales & Marketing
Job Code
459250