Senior Manager - Marketing - Healthcare/Medical

Hiring for Senior Manager Marketing for a leading firm in Mumbai.

Profile - Senior Manager - Marketing

Reporting to : CEO

What will your responsibilities include?

- Formulating and executing the marketing plan for the firm across all channels including online and offline.

- Refine and develop the existing marketing strategy and build consensus among relevant stakeholders

- Detail out the strategy into multiple initiatives and work on the blueprint for each of these initiatives

- Own multiple traffic channels for prospective patients including the firm's own site, outbound marketing, Affiliate marketing, SEO and free search initiatives & SEM, In-store communication and hyper local presence.

- Constantly deriving learning from campaigns and across channels, establishing best practices and efficient processes

- Developing, testing and analysing new tactics to increase conversion rates and sharing them within the organization

- Ensure effective collaboration within the marketing team to ensure timely and quality delivery

- Developing store-wide promotions and working closely with Regional Managers and Cluster Managers to schedule and execute them

- Designing and executing successful customer experiences

- This role requires a high degree of stakeholder management and provides exposure across departments

- Identifying problems and opportunities and responding accordingly, engaging cross-functional teams where necessary

- Design and implement the strategy for delivery of newsletters and short content videos via online channels including email marketing, blog, and social media

- Collaborate with Clinical team for development and delivery of content pieces and customized newsletters to customers

- Manage communication of the firm's brand across different platforms including hyper local activities, blogs, news and social media, SaaS marketplaces, and other channels

- Develop and execute the events strategy of the firm, including setting up the firm organized events / camps, and collaborating with other internal teams to represent the firm at these events

- Identify new content partnership opportunities and foster strong collaboration for co-branded reports

Basic Qualifications :

- Master's in communication or Marketing or Business (Top Institutes only)

- 4-8 years of experience in related field.

- Excellent written and verbal communication skills

- Ability to use hard data and metrics to make and support decisions

- Demonstrate organizational skills, flexibility and ability to produce results in a fast-paced environment

- Team Management

- Strong bias for action and ability to prioritize

- Desire to participate in change and appreciate a dynamic environment with rapidly changing priorities

Working days : 6 days( Sunday fixed off)

Timings : 10am - 6pm

Location : Vileparle

Salary Offered : 10-18 LPA