Senior Manager - Marketing - FMCG/Retail/Media

Responsibilities :

- Manage the entire brand orbit consisting of the consumer, creative, design, and agencies for set of 2-4 brands

- Assist in innovating new communication ideas on the basis of market research, consumer insights, and business imperatives.

- Responsible for executing a rolling 12-month marketing calendar for all marketing-led plans and ensuring its execution through agency management and coordination to develop communication in terms of advertisements, promotions etc.

- Liaoning with brand team to create cutting edge marketing communication for portfolio

- Enhancing brand visibility and strengthening brand positioning along with developing strategy, maintaining consistency in communication.

- Successfully implementing marketing campaigns across online and offline media to ensure brand saliency

- Creating and sustaining assets across offline/online platforms for set of brands

- Create relevant content for each brand across multiple digital platforms

- Maintaining a steady volume of conversations about the brand across platforms

Education And Experience :

- 7-9 years of relevant work experience managing entire communication process across traditional and new age mediums

- Having strong creative bent of mind, proven capabilities through award winning work and industry recognition

- Knows how to manage the agencies effectively(creative/media)

- Comes with industry contacts and publisher connections, has worked with vendors across domains

- Experience of working in ambiguity, entrepreneurial in nature

- Excellent verbal and written communication skills

- Self-motivated, aggressive, open to learning with an extremely positive attitude

Name - Ahana
Contact - 8826520222