Senior Manager - Marketing - FMCG/Retail/eCommerce

We are handling an senior marketing role with our leading eCommerce client based in Bangalore.

Job Responsibilities : Minimum 10 + years experience post MBA from reputed B Schools.

Industry : FMCG, Retail & Ecommerce only.

Only female candidate apply.

- Responsible for Marketing Annual Operating Plan to deliver retail growth targets

- Lead marketing department to manage marketing mix, category and portfolio management, innovation and deliver on Brand Calendar initiatives

- Lead Media and Insights for the Brand: Impaneled new agency to drive Media AOP processes and developed Brand Insights.

- Developed cluster based micro marketing plan and store penetration plan with sales to deliver double growth Lead CMI & Brand Communication.

- Establish consumer insight mining and consumer focused culture.

- Brief and execute impact media plans for all ATL communication windows

- Develop deep insights across multiple strategic researches for feeding into brand positioning as well as the quarterly brand health board.

- Brand positioning in the market.

Category marketing and brand development.

- P&L of the category.

Only female candidate apply.

Mehtab