Senior Manager - Marketing - FMCG/Mfg

Position: Sr. Manager Marketing Services

Position Reporting to: General Manager Marketing

Direct Reports: 2-3

Job Purpose:

Responsible for maximizing brand visibility & impact across measured media formats. Track and leverage deep understanding of consumer online journeys to cater to emerging needs and opportunities for business expansion.

Responsibility:

Develop and implement media plan & strategy across ATL & Digital platforms.

Leverage audit data to improve plan impact

Conceptualize and implement interventions to achieve high recall and drive brand resonance amongst TA

Lead omni channel approach to consumer engagement.

Develop PR strategies, campaigns, and initiatives to strengthen organization perception.

Formulate policies and procedures related to public information programs.

Develop an overall visibility strategy and plan for portfolio brands working with category/product teams

Competencies:

Think and Act Strategically : Ability to develop strategies based on a deep understanding of the business environment, market needs and global trends and effectively deploy strategy into strategic initiatives and actions, while managing risks effectively.

Execution Excellence : Ability to plan and execute effectively, leveraging all possible resources. Effectively balance goal achievement with process rigor.

Innovation led Change: Ability to develop innovative strategies that help to maintain the competitive edge, and leverage innovation as an opportunity to lead change and transformation within the organization

Building High Performance Teams: Ability to leverage self and collective capabilities to work seamlessly. Support and encourage cooperation across all the teams. Ensure that team consistently delivers high performance to the organization.

Partnership Building : Focus on mapping the needs of colleagues and partners (internal and external) and build highly effective relationships and network that bring customer delight at every step through fostering a spirit of quality orientation and attitude of service

Business acumen / Entrepreneurship : Demonstrate total ownership of an initiative or plan, and think and act as a business leader, focusing on the strategic, commercial and people side of the decisions. Demonstrate the larger techno-commercial/business perspective in all thoughts and decisions