Senior Manager - Marketing - FMCG

End to end customer marketing including ATL & BTL, Sales Promotion i.e

- Plan and implement various BTL marketing activities

- Work closely with branding agencies/internal graphics team/packaging team for packaging artwork & format development.

- Work with NPD & production team to develop new product. Responsible for various market and consumer researches

- Implement the annual marketing calendar for all regions/categories with a specific focus on seasons, assess the effectiveness and take corrective action.

- Engage & work closely with Media agency to plan and implement ATL activities like TVC Campaign, outdoors, digital marketing etc and track effectiveness.