Senior Manager - Marketing - FMCG

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Skills - Consumer Marketing, Brand Marketing, P&L, Net Sales, Brand Plan, Brand Strategy, TV, Print, Broadcast, Online, Agency, Insights, Analysis

Job Type - Permanent

Job Description - Strategizes and develops brands under him/her such that the consumers connect to it through effective promotions and selling propositions. He/she collaborates with external sources to ensure excellent market outcomes while being able to analyze and predict occurrences in the market. His/her area of responsibilities also includes handling P&L focusing on net sales and brand contribution.

Client Details

Our client is a leading global FMCG company and one of the most iconic brands worldwide. Alongside a Global presence, they have an ever-increasing India footprint. Headquartered out of Mumbai, they are looking at significantly expanding their India brand portfolio and are looking to hire a Senior Manager Marketing to fuel and sustain that growth for the business.

Description

Reporting to the Marketing Director, the person will be:

- Responsible for leading and managing consumer marketing for the largest contributing brand in the portfolio

- Responsible for the Brand Plan Development - develop brand strategy and manage marketing campaigns across channels - TV, print, broadcast, and online platforms to ensure that products and services meet customers' expectations and to build the credibility of brands

- Evaluate potential strategic partner relationships for company marketing

- Work collaboratively with agencies/vendors and internal resources to drive superior market results

- Utilize consumer and customer - driven insights to drive long-term growth of the brand

- Analyze sales information, projections, and other meaningful data and prepare forecasts

- Business Forecasting/Results - work with sales and demand planning teams to generate accurate volume forecasts

- Deliver results for the brand level P&L focusing on net sales and brand contribution

- Market Analysis - closely monitors market trends to provide insights and data

- Provide short term and long-term strategic direction and has supervisory responsibilities

Profile

MBA in Marketing coupled with at least 8 years of post-qualification experience in Consumer Marketing. Prior experience of launching brands and leading consumer branding across all channels at an all-India level is a must.

Job Offer

A chance to work with the Industry's leading brand that offers great growth prospects and competitive pay.

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