Posted By
Posted in
Sales & Marketing
Job Code
596911
Company : Reputed FMCG Company which deals with Personal Care
About Company : Reputed FMCG Company which deals with the Personal care and a multi-brand, multi-product company with operations all over the nation.
Position : Sr Manager Marketing
Work Location - Mumbai
Business Planning
- Extension of SW Brand status
- Developing a support plan that will help achieve the objectives
- Accountable for successful and timely execution of agreed activities on the category
- Regular Reporting of business performance of the portfolio
Strategic Planning
- Assessment of opportunities in SW category
- Developing hypothesis on ways to tap those opportunities
- Assessing the validity of the hypothesis on developmental as well as consumer relevance front
- Executing the final agreed strategic plan for the category thru cross functional coordination and external vendor management.
Financial Dimensions
- Revenue
- Gross Margin
- ASP
Non-Financial Dimensions
- Brand Management
- Communication Development
- Media Strategy
- Market Research
- Sales & Distribution Planning
- New Product Development
Functional Skills Required
- Brand Planning
- Market Research
- New Product Development
- Communication Development
- Media Strategy & Planning
- Digital Marketing
Ravindra
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Posted By
Posted in
Sales & Marketing
Job Code
596911