Senior Manager - Marketing - Consumer/Lifestyle Sector

Senior Manager - Marketing

The ideal candidate will be responsible :

- For developing, managing, executing and analyzing our marketing campaigns.

- Possess strong operational agility and meticulous organizational skills to effectively manage multiple projects in a fast-paced, deadline-oriented environment.

- Demonstrate a strong business understanding, analytical and conceptual thinking, and an entrepreneurial mindset.

- Exhibit the ability to translate innovative thinking into actionable strategies.

- Ability to work collaboratively with cross-functional teams to achieve common goals.

Responsibilities:

Business Strategy:

- Play a key role in developing growth and positioning strategies for the brand.

- Lead agencies in a thorough process of category and audience exploration to develop brand architecture, brand pyramid, and positioning strategy.

Audience Development:

- Develop a deep understanding of local and global markets and consumers.

- Utilize consumer insights from various sources (CMI, trends, social media listening, etc.) to devise innovative marketing strategies targeting diverse communities.

- Ensure strategies align with key performance and brand metrics.

Communication Strategy:

- Develop a comprehensive communication strategy using insights from audience and category understanding.

- Lead the execution of the annual communication plan across offline and online channels to effectively promote the diverse product portfolio.

- Ensure communication efforts are tracked and measured against key performance and brand metrics.

Brand Operations:

- Lead brand operations, overseeing a team of 2 brand managers.

- Coordinate the annual marketing calendar planning process, including activity scheduling, budgeting, and communication plan development.

- Ensure timely execution of plans with regular reviews with top management and the board.

- Monitor and report on performance against key performance and brand metrics.

Brand Innovations:

- Identify opportunities for new products and programming ideas.

- Collaborate with cross-functional teams to develop concepts, test with CMI, manage legal and commercial aspects, and lead effective launches of innovations.

Qualifications:

- Have 10+ years of experience in brand management and marketing, preferably within consumer/lifestyle sectors.

- Hold an MBA from a reputable institution with a major in marketing.

- Strong analytical skills.

- Strong written and verbal communication skills.