Senior Manager - Marketing Communications - Advertising Agency

Work Description :

- Storyteller & Fountainhead brimming with ideas on variety of ways to communicate the message to target audience to create pull-marketing advertisements

- Develop graphic, copy & video content using Brand Key communication framework

- Deliver brand assets like social media content, landing page content, performance marketing creatives, directional scripts for influencers, PR etc.

- Deeply understand & empathize with consumer insights & create Brand stories around problem, solution, functional benefits, emotional payoffs & social currency to drive awareness, brand attribute scores & sales

- Provide direction to designers, videographers, editors to develop online marketing campaigns

- Map customer journeys, service design and communication assets to drive engagement

- Coordinate with agencies to create marketing creatives, video content

- Analyze online consumer behaviors & trends to understand product-market fit

- Manage daily marketing & communication operations

Candidature requirements :

- 5+ years experience in advertising agency with product marketing background

- Prior experience in conceptualization & execution of short 15 secs videos ads

- Strong storytelling visualization skills in form of videos & graphics

- Experience in in women oriented product, service, startup is added plus

- Intuitively sense the market need and visualize marketing & communication tactics