Senior Manager - Marketing - BFS

Sr. Marketing Manager

Location: 8 - 12 Years

Location - Mumbai(WFO)

CTC: Upto 50 LPA

Qualifications:

- Master's degree in Marketing, Communications, Business or a related field.

- Minimum of 8 years of experience in digital marketing and brand management, preferably within the financial industry.

- Ability to work effectively in a team environment and manage multiple projects simultaneously.

- Proven experience in developing and executing successful marketing campaigns and events.

- Knowledge of marketing automation tools and platforms.

- Creative and strategic thinker with a track record of driving business growth.

- Strong analytical skills and ability to use data to inform marketing strategies.

- Excellent communication, interpersonal, and leadership skills.

- Knowledge of current trends and best practices in digital marketing.

Key Responsibilities :

- Lead the development and anchor implementation of digital brand marketing campaigns for new customer acquisition across paid, owned, and earned digital channels

- Collaborate with cross-functional teams to develop marketing campaigns to drive cross-sell, engagement and loyalty.

- Monitor and analyze the effectiveness of marketing campaigns, and adjust strategies as necessary to ensure maximum impact.

- Oversee the development of all brand assets, including advertising, promotional materials, and digital content.

- Manage the planning and execution of sales events that align with the brand's identity and values.

- Conduct market research to identify consumer preferences, trends, and opportunities to improve brand perception and engagement.

- Act as a custodian for the brand/ creative assets and development process.

- Manage the brand's budget, ensuring all activities are cost-effective and within budget.

- Develop relationships with key stakeholders, including internal teams, agencies, partners and customers.

- Ensure compliance with all relevant laws, regulations, and industry standards.