Senior Manager - Marketing Analytics - KPO

We are looking for positions in Sr. Manager Marketing Analytics with a leading KPO at Delhi/ NCR

Experience : 8+ years experience with good exposure in Knowledge on econometric/statistical methods like (Linear Regression, Logistic regression, Generalized Linear Model.

Role & Responsibilities :

- Using analytics to drive improvement of marketing activities in specific building Market Mix Model along with experience in the Life Time value of the customers, Forecasting and Optimization of the marketing effort (ROI)

- Developing customer segments based on their purchase behavior, and identifying campaign constructs for targeting different customer segments.

- Optimize budget allocation by channel impact

- Understand which programs are key growth drivers

- Quantify returns on mobile and social initiatives

Experience with the following advanced analytical techniques: Generalized Linear Models, Choice Modeling, Response Modeling, Latent Class Analysis, Structural Equations Modeling, Multi-level Attribute Models, and Promotional Response Modeling.

- Working knowledge of statistical tools: SAS, SPSS, WPS, R and methods to incorporate statistical results into analyses.