Discipline - Banking
Subsector - Analytics
Location - Delhi NCR
About our Client - Our client is one of the largest asset management investors. It was established in 1969 and manages all significant asset classes for institutional and retail investors in long-term savings products. Our client and its subsidiaries employ over 6,500 people in 23 countries managing approx. US$300 billion worldwide.
About the department:
- The Marketing Analytics function is based in India and supports worldwide Investment's sales and marketing teams across the globe.
The key objectives of the function are:
- To develop deep customer insights for our businesses helping them segment and target customers more effectively
- To develop market and competitive intelligence in our key markets to help shape our business planning in those markets
Job Description: As a Senior Manager within the marketing analytics team, you will be expected to play a role in developing the marketing analytics capabilities for the European businesses.
This will involve:
- Working with specialists to deliver statistical analysis required to solve business problems
- Designing solutions and developing insights through analytics
- Interpretation of results and segment analysis
- Engaging with sales and marketing colleagues to review, challenge and refine the results
Specifically responsibilities will include:
- Identifying Opportunities
Developing, directing and delivering solutions :
- Works independently on complex statistical analysis such as response and look-alike modeling, long-term value modeling, sub segmentation, marketing optimization, experimental design, complex campaign analysis, and strategic analysis
Coaching, guidance, and mentoring :
- Provides mentoring, coaching, and consulting advice and guidance to staff, e.g. analytic methodologies, data recommendations
- Developing/evaluating tools, methodologies or infrastructure
The Successful Candidate: As a successful applicant, you need to have :
- Academic Qualifications Masters in Economics/Marketing Science/Econometrics. Mathematics/ Engineering
Experience :
- Atleast 8-10 years overall experience preferably in Financial Service industry
- Hands on experience in Statistical Modeling / Data Mining techniques such as Clustering, Logistical Regression, Decision Trees, etc.
- Hands on experience with SAS and R
What's on Offer: As a Sr.Manager/Sr. Specialist, you get to manage a large portfolio across their European geography.
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