Senior Manager - Marketing Analytics - Assets & Investment Management Firm

Sr. Manager - Marketing Analytics // Assets & Investment Management Co.

Job Location : Gurgaon

Experience : 9 - 14 Years

Relevant Experience : 3 - 4 Years into customer segmentation & Targeting, Campaign Management

CTC Offered : Upto 32 LPA

Role : IC role

Job Description :

Accountabilities :

- Works independently on complex statistical analysis such as response & look-alike modelling, long-term value modelling, sub segmentation, marketing optimization, experimental design, complex campaign analysis, & strategic analysis

- Full lifecycle management of analytics engagements

- Works with channel heads and other marketing sponsors to identify opportunities for enhancing sales and profitability or to address specific problems

- Proposes solutions to solve strategic, tactical, structured, and unstructured business problems, e.g. growing trades, optimizing marketing-mix, marketing ROI, general measurement methodologies

Preferable :

- Exp. in sales & marketing role with focus on customer segmentation & targeting, campaign management with cross-sell/up-sell targets

- 3+ years of hands on exp in - Statistical Modelling / Data Mining tech such as Clustering, Logistical Regression, Decision Trees

- Hands on exp into analytics applications such as SPSS, SAS, R and interpret statistical results

- Atleast 8-10 years overall experience preferably in Financial Service industry.

- Atleast 3-4 years experience in sales and marketing role with focus on customer segmentation and targeting, campaign management with cross-sell/up-sell targets

- 3+ years of hands on experience in - Statistical Modelling / Data Mining techniques such as Clustering, Logistical Regression, Decision Trees, etc.

- Should be able to run analytics applications such as SPSS, SAS, R and interpret statistical results

- Preferable if data mining experience is in area of customer value management / marketing and has worked on designing cross-sell campaigns

Mitali
8587888620