Senior Manager - Marketing & Alliances - Online/Internet

We are looking for an individual who will lead our marketing & branding efforts. As a member of our core operations team you will be increasing the visibility and brand of the company & find out innovative & cost effective ways of reaching our TG. In addition to this you will also be leading Strategic Alliances & Partnerships that would grow company's business at a faster clip.

Responsibilities -

- Be the brand ambassador for company- initiate, commission and direct execution of brand campaigns (including all ATL, BTL, Print, outdoor and digital campaigns) effectively reach out to potential customers to build a loyal, active & healthy community across online & offline platforms

- Extensive crafting of target audience, consumer personas, their needs state enabling company to drive better adoption of various categories

- On ground execution with agencies/Vendors/Partners/City team including Print & other Vendors, Activation agencies, Media Agencies, Corporate & Event Partners

- Leading efforts to build alliances, increase alignment, mutual understanding and trust between partner & company impacting the growth & retention efforts of the company

- Drive Customer acquisition for the company from partnerships, analyze and measure campaign impact & ROI

- Should be able to handle end to end partnership execution including prospecting, meetings, pitching, closure and agreement

- Define/improve on our product communications & develop a structured approach to acquire/re target repeat customers

- Should drive all campaigns/alliances with deep focus on cost & measuring the effectiveness for the business.

Must Haves - 

- Challenges the status quo in marketing and conversion and comes up with low Cost growth strategies.

- Has deep interest in how marketing and conversion works

- Should have built frameworks to measure the effectiveness of various channels & Alliances.

- Excellent with communication skills

- Should be comfortable with travelling.