Senior Manager - Marketing - Advertising Firm - IIM/ISB/FMS/MDI

Senior Marketing Manager

Requirements:

- Experience: 4-7 years of experience in B2B and Social Media Marketing

- Undergrad/MBA in marketing from premier colleges and universities

- Leadership: Prior experience in leading a team of content writers, copywriters, marketing strategists etc.

- Strategic: You can put a product vision & multi-year strategy that everyone can rally behind

- Execution: You can break down strategy into well prioritized quarterly roadmaps & demonstrate executional excellence

- Business Acumen: Strong understanding of social media marketing and how to effortlessly utilize these concepts throughout various forms of outreach

- Technical Proficiency: You can participate with different teams to work in collaboration

- Fun personality: People love working with you

- Relevant experience determining a target audience and developing unique marketing campaigns to capture their attention

- Exceptional problem-solving skills based on 'first principles' thinking

- Has keen eye for design and creative judgment and able to direct and guide internal stakeholders for good design and creative development of content and strategies

- Be comfortable with both creative and business dimensions of marketing

- Effective written and verbal communication skills

- Knowledge of how top social networks operate eg. Instagram, Youtube, Tik Tok, etc

Responsibilities:

- Lead the Marketing vertical, supervising and mentoring the teams to build a world-class Marketing initiative at One Impression

- Managing the entire marketing for One Impression end to end

- Plan the Social Media calendar in accordance with our content guidelines. It is important to publish consistent communication across all channels. We publish content on Facebook, Instagram, Twitter, Linkedin, and Youtube Product pre-agreed Social Media dashboard outlining its performance periodically.

- Use Social Media to build relevant virtual community

- Brainstorm new and creative growth strategies

- Write, edit, and proofread marketing content and materials, collateral and copy across all digital platforms

- Work closely with the marketing, design and editorial teams to drive distribution and amplify results from content. Coaching and inspiring the growth and development of other team members by providing consistent feedback, training and growth opportunities