Posted By

Job Views:  
756
Applications:  274
Recruiter Actions:  29

Job Code

1422555

Senior Manager - Marketing

5 - 9 Years.Kolkata
Posted 4 months ago
Posted 4 months ago

Sr. Manager - Marketing (Kolkata) for a very renowned European MNC with their HQ in India at Kolkata.

This is a high visibility / high impact role. Incumbent will work closely with the Marketing Director and CEO in drawing and implementing B to B marketing strategy. This role works closely with global team. 5+ Years Exp as Marketing specialist with deep exposure to B to B marketing may respond urgently to us.

Key Responsibilities:

- Establishing a deep insight into target audiences and industries which are large steel, aluminium, metal and cement companies.

- Taking ownership of marketing strategy and plans, budget allocations,channels, and content.

- Develop the product positioning and messaging.

- Plan the launch of new products/features and manage cross-departmental implementation of the plan.

- Gather continuous market intelligence and competitive data.

- Understand buyer behavior, how they buy, their criteria etc.

- Ensuring brand message is strong and consistent across all channels and marketing efforts

- Bringing in innovative marketing ideas to the table and taking ownership to drive smooth execution.

- Managing internal and external stakeholders

- Hire and manage agencies for social media, PR and other marcom activities

- Work with sales teams to develop marketing communication strategies and action plans to meet revenue and margin goals.

Didn’t find the job appropriate? Report this Job

Posted By

Job Views:  
756
Applications:  274
Recruiter Actions:  29

Job Code

1422555

UPSKILL YOURSELF

My Learning Centre

Explore CoursesArrow
Apply on the go!

Download the iimjobs app to
apply for jobs anywhere, anytime

apple

Download on

App Store

playStore

Get it on

Google Play

appPromoQr

Scan to Download