Senior Manager - Marketing

Sr. Manager - Marketing (Kolkata) for a very renowned European MNC with their HQ in India at Kolkata.

This is a high visibility / high impact role. Incumbent will work closely with the Marketing Director and CEO in drawing and implementing B to B marketing strategy. This role works closely with global team. 5+ Years Exp as Marketing specialist with deep exposure to B to B marketing may respond urgently to us.

Key Responsibilities:

- Establishing a deep insight into target audiences and industries which are large steel, aluminium, metal and cement companies.

- Taking ownership of marketing strategy and plans, budget allocations,channels, and content.

- Develop the product positioning and messaging.

- Plan the launch of new products/features and manage cross-departmental implementation of the plan.

- Gather continuous market intelligence and competitive data.

- Understand buyer behavior, how they buy, their criteria etc.

- Ensuring brand message is strong and consistent across all channels and marketing efforts

- Bringing in innovative marketing ideas to the table and taking ownership to drive smooth execution.

- Managing internal and external stakeholders

- Hire and manage agencies for social media, PR and other marcom activities

- Work with sales teams to develop marketing communication strategies and action plans to meet revenue and margin goals.