Senior Manager - Marketing

Background:

A channel marketing incumbent is responsible to market the campaigns with accordance to the target audience. Setting and executing the brand strategy for a property/properties to enhance brand performance, brand equity and to achieve the desired reach.

Brand planning and Building

- Conceptualising the brand strategy for the brand/shows and implementing the same in conjunction with the Brand lead

- Implement 360-degree activities in order to showcase every property on air to the consumer, advertiser and trade

- Support the group head with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & sustenance phase

- Steering key strategic interventions in regions aimed at driving business objectives

Consumer Research

- Having an analytical mindset for analysing data and generating insights for the campaign market

- Understanding the social and digital ecosystem for consumer researches and campaign management

Execution

- Managing conversations with the media and PR agency and briefing them on the campaign and communication plan

- Vendor selection

- Preparing a brief for the programming and presentation team

- Provide constant support to the Sales team by trade marketing support and product integrations.

Budget allocation & cost effectiveness

- Ensure cost savings and increasing perception by maximizing alliances and partnerships

- Strike alliances and barter deals to ensure maximum touch points with the consumer

- Allocating the budget with accordance to the Brand Lead

- Analysing the value add of the campaign