Senior Marketing Manager Responsibilities:
- Develop and oversee the implementation of an overarching marketing strategy that covers all media and communications channels
- Build and maintain strategic relationships with key internal and external stakeholders
- Oversee and manage several cross-functional teams and multiple projects simultaneously
- Allocate the marketing budget and other resources to ensure maximum cost-efficiency
- Collaborate in creating and updating a marketing events calendar in a timely and efficient manner
- Identify and track relevant performance indicators to ensure alignment with company goals and make recommendations on possible improvement opportunities
- Develop and implement marketing communications materials-videos, newsletters, digital tools, social media content, etc
- Stay up to date with shifting industry trends, client demographics and expectations, and key stakeholders' requirements
- Senior Marketing Manager Requirements
- 5+ years of marketing experience
- Degree in Sales, Marketing, Communications, Business Administration, or a related field
- Exceptional verbal and written communication skills
- Excellent project management skills
- Strong Microsoft Office knowledge
- Excellent time-management and multitasking capabilities
- Strong leadership skills
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