Senior Manager - Marketing

Position: Senior Manager of Marketing

Department: Marketing

Reports To: Director of Marketing / VP of Marketing / CMO

Job Overview:

We are seeking a strategic and results-driven Senior Manager of Marketing to lead our marketing initiatives across digital and traditional channels. This role requires a blend of creative and analytical skills to develop and execute marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a strong background in digital marketing (SEO, PPC, social media, email, content marketing) while also understanding broader marketing principles applicable across industries.

Key Responsibilities:

a) Strategic Leadership:

- Develop and execute integrated marketing strategies aligned with business goals.

- Lead cross-functional teams (digital, content, creative, analytics) to ensure cohesive brand messaging.

- Analyze market trends, customer insights, and competitive landscape to identify growth opportunities.

b) Digital Marketing Focus:

- Oversee digital marketing campaigns (SEO, SEM, social media, email, display ads, affiliate marketing).

- Optimize digital customer journeys (website, landing pages, UX/UI, conversion funnels).

- Leverage marketing automation, CRM (HubSpot, Salesforce), and analytics tools (Google Analytics, GA4) for data-driven decisions.

- Manage paid media strategy (Google Ads, Meta, LinkedIn, programmatic) to maximize ROI.

c) Brand & Content Marketing:

- Drive brand positioning and storytelling across all channels.

- Supervise content strategy (blogs, whitepapers, videos, webinars) for demand generation.

- Ensure consistency in brand voice and messaging across digital and offline touchpoints.

d) Performance & Analytics:

- Define KPIs and track campaign performance using dashboards and reporting tools.

- Conduct A/B testing, attribution modeling, and ROI analysis to refine strategies.

- Present insights and recommendations to senior leadership.

e) Stakeholder & Vendor Management:

- Collaborate with sales, product, and external agencies to align marketing efforts.

- Manage relationships with media partners, influencers, and third-party vendors.

Qualifications & Skills:

- Education: Bachelors degree in Marketing, Business, or related field; MBA preferred.

- Experience: 7+ years in marketing with 3+ years in a leadership role; agency or in-house experience accepted.

- Digital Expertise: Proven success in SEO, PPC, social media, email marketing, and marketing automation.

- Analytical Skills: Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and CRM platforms.

- Soft Skills: Strong leadership, communication, and project management abilities.

- Industry-Agnostic Mindset: Ability to adapt strategies to B2B, B2C, or hybrid environments.

Preferred Qualifications:

- Certifications in Google Ads, HubSpot, or Digital Marketing (e.g., Google Analytics, Facebook Blueprint).

- Experience with ABM (Account-Based Marketing) and marketing tech stacks (CDP, CMS, etc.).

- Familiarity with emerging trends (AI in marketing, influencer partnerships, conversational marketing).