Senior Manager/Manager - Marketing - Realty

Team size- not more than 3 people

Sales target-2000 crore

Someone who can give new ideas and inputs, ONMs for creative, work with digital agencies, creative agencies

Must have

Digitally savvy-digital strategy

Experienced in dealing with creative agencies

Handled teams before

Handled big projects on his own- 400-1000 crores

Good to Have

Experience in international marketing and alliances cross brand tie ups

Knowledge of Hong Kong, Singapore and Dubai markets

Job Description

Functional Mandate:

i) Brand: To use various communication channels (advertising, PR, BTL etc.) through various mediums to create enhanced target audience awareness of target brand attributes in cost effective fashion

ii) Product (Project): To use various communication channels (advertising, PR, BTL etc.) through various mediums in cost effective fashion to aid Marketing, Sales and Customer Care in their objectives linked to enhanced target audience awareness of products (projects), enhanced demand for the product, customer loyalty etc.

iii) To enhance perception of company's brand and products through innovation and design excellence in domestic and international markets

Role definition for Marketing Manager

1. To help create and deploy appropriate advertising and brand communication strategy for a selected set of brands allocated to the manager

2. To work with our advertising agency(ies) to create relevant advertising which is in-line with the proposed positioning

3. To work out appropriate media strategy to meet brand objectives as also to deliver required efficiencies in terms of cost, exposure, OTS, and reach

4. To monitor and manage brand comm.. budgets for allocated brands

5. To provide leadership to a team of brand comm. executives for effective execution of all brand related activities including but not limited to print advertising, outdoor, online, radio, events and all other non-conventional media

6. To lead the brand communication team responsible for new brand/product launches

7. To create understanding for planning launch of new products from a brand point of view

8. To help the brand communication initiatives for international markets

9. Identify & closely ensure brand health

10. Provide consumer & market understanding to various parts of the marketing and sales functions

11. To track and respond to competitor advertising activity at brand and sales level

Experience Required - 5-7 Years in real estate

Qualification - MBA Marketing