Senior Manager/Manager - Marketing - FMCG - IIM/XLRI/SIBM

Job description -

- Responsible for shaping the Portfolio and brand/s strategy focused on sustainable and profitable growth

- Deliver projects with specific responsibility for innovation, competitive market share gain, profitability

- Constant focus on margin enhancement ideas and driving of projects that deliver to this objective for the brand portfolio

- To further develop a deep understanding of the product composition (in tandem with R&D teams) and drive improvements that enables superior consumer experience

- Regular and detailed immersion into consumer behavior with regard to the category, to help inform all marketing mix and new product development efforts

- Develop and execute all brand marketing mix elements - including product, packaging, communication

- Work closely with Channel Sales teams to ensure strong share of shelf, in-store presence and growing sales and velocity of our brands

Candidate skills - 

- Must have MBA from premier institutes, like IIMs, XLRI, SIBM, etc

- Must has experienced in brand building

- Must has experienced in staple foods

- Must has experienced in FMCG foods

- Must has experience in branding of FMCG foods