Posted By
Posted in
Sales & Marketing
Job Code
1450482
Growth Marketing Manager
In this role, you have the opportunity to:
1. Work at an organization which encourages to test and learn enabling you to experiment.
2. Work in a team which celebrates failure
3. Impact lives of 5m+ merchants and 2m+ consumers to help them with their credit requirement and be a partner in their growth.
4. Simultaneously build marketing campaigns for India (postpe) and Bharat (BharatPe)
5. Impact BharatPe's top line and bottom line at the same time
6. Drive sustainable/profitable growth
7. Lead a team of highly capable individuals solving unique business/digital marketing problems at scale
Responsibilities:
- The Senior Manager of Growth Marketing will be responsible for developing and executing strategies to drive user acquisition, engagement, and retention across BharatPe's brands.
- This role will focus on optimizing the marketing funnel, leveraging data-driven insights, and leading strategic initiatives to achieve ambitious growth targets.
Key Responsibilities:
Strategy Development:
- Develop and implement comprehensive growth marketing strategies aligned with company objectives.
- Identify new growth opportunities and channels to drive user acquisition and retention.
Campaign Management:
- Plan, execute, and optimize multi-channel marketing campaigns on digital and CRM channels
- Oversee the creation and management of marketing content and assets.
Data Analysis and Optimization:
- Utilize data analytics tools to track and measure campaign performance.
- Conduct A/B testing and other experiments to optimize marketing efforts and improve conversion rates.
- Analyze customer data to identify trends and insights for targeted marketing strategies.
Collaboration:
- Work closely with cross-functional teams including Product, Sales, and Customer Experience to ensure alignment and support for growth initiatives.
Budget Management:
- Manage the growth marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Track and report on budget performance, making adjustments as necessary.
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Posted By
Posted in
Sales & Marketing
Job Code
1450482