Senior Manager/Manager - Growth Marketing - BFSI

Growth Marketing Manager

In this role, you have the opportunity to:

1. Work at an organization which encourages to test and learn enabling you to experiment.

2. Work in a team which celebrates failure

3. Impact lives of 5m+ merchants and 2m+ consumers to help them with their credit requirement and be a partner in their growth.

4. Simultaneously build marketing campaigns for India (postpe) and Bharat (BharatPe)

5. Impact BharatPe's top line and bottom line at the same time

6. Drive sustainable/profitable growth

7. Lead a team of highly capable individuals solving unique business/digital marketing problems at scale

Responsibilities:

- The Senior Manager of Growth Marketing will be responsible for developing and executing strategies to drive user acquisition, engagement, and retention across BharatPe's brands.

- This role will focus on optimizing the marketing funnel, leveraging data-driven insights, and leading strategic initiatives to achieve ambitious growth targets.

Key Responsibilities:

Strategy Development:

- Develop and implement comprehensive growth marketing strategies aligned with company objectives.

- Identify new growth opportunities and channels to drive user acquisition and retention.

Campaign Management:

- Plan, execute, and optimize multi-channel marketing campaigns on digital and CRM channels

- Oversee the creation and management of marketing content and assets.

Data Analysis and Optimization:

- Utilize data analytics tools to track and measure campaign performance.

- Conduct A/B testing and other experiments to optimize marketing efforts and improve conversion rates.

- Analyze customer data to identify trends and insights for targeted marketing strategies.

Collaboration:

- Work closely with cross-functional teams including Product, Sales, and Customer Experience to ensure alignment and support for growth initiatives.

Budget Management:

- Manage the growth marketing budget, ensuring efficient allocation of resources to maximize ROI.

- Track and report on budget performance, making adjustments as necessary.