Senior Manager/Manager - Digital Marketing/eCommerce

Title : Senior Manager- Digital Marketing Manager

DIGITAL & E-COMMERCE MARKETING:

- Create & execute a holistic digital strategy aligned to overall business objectives & goals.

- Create an annual digital marketing calendar and build digital programs that will help achieve the objectives laid out in the digital strategy as well as the overall brand objectives

- Develop implement and monitor new campaigns associated with product launches

- Create, manage, and analyze all digital media campaigns across multiple platforms and search engines to ensure acquisition and conversion goals are met.

- Day-to-day management of digital media/social networking campaigns including coordinating creative production with agency partners for marketing material and content apps for mobile/social platforms, social media comment generation and responses, landing page optimization, budget management

- Work with development teams to improve Website architecture for SEO, recommend content and user experience development strategies

- Drive in-depth quantitative analyses and reporting of digital media performance metrics

- Primary point of contact and subject matter expert for digital paid media and social platform experiences with both internal and external contacts

- Work with the Digital Media Agency, Advertising Agency and Leadership Team to set goals, refine strategy, and review progress

- Research emerging technologies as well as competitor's digital strategy for industry best practices and opportunities to improve internal tools and capabilities of paid media

- Devise tools and scorecards that will measure performance on digital marketing as well as its impact on the overall brand equity

- Partner with HR for leveraging digital media for employer branding.

Qualification and Experience

- MBA in Marketing from premier B-schools

- 10-12 years of post-qualification experience with 4 - 6 years of hands-on experience in digital media marketing, social media management, mobile, and email marketing, driving user experience in FMCG industry

- Good understanding of SEO/digital paid media best practices/SMM/Google Analytics/ Pay Per Click (PPC) optimization, Google Adwords, Google Analytics, A/B Testing as well as a working knowledge of current and emerging trends and technologies

- A creative and conceptual thinker with the ability to develop innovative campaigns to meet aggressive goals

- An analytical mindset, with a passion for user experience and relentless drive for performance to optimize our digital media campaigns and ROI

- A proven track-record of delivering qualified traffic to owned and earned channels/ improving quality of engagement in social media

- Ability to operate on both a strategic and tactical level including managing strategic partnerships, optimization programs, creative and content testing and analytics. This would involve managing the chosen Digital Agency partner as well as adopting best practices and managing relationship with the Regional digital team

- Strong written and verbal communication skills

- Excellent time and project management skills

- Creativity, teamwork and strong attention to detail required

- Ability to align internal and external stakeholders on the digital roadmap for the brand for the year

- The ideal candidate will be someone who has personally managed and executed large-scale digital media programs by going beyond conventional executions and delivering best in class experiences to drive deeper, enriching and lasting relationships with the target consumer.