Senior Manager/Lead - Marketing Lead - B2B International - American Training & Consulting Firm

B2B (International) Marketing Lead | American Training & Consulting MNC

As a B2B (International) Marketing Lead, you will be responsible for global marketing campaigns, to achieve KPIs for global regions, optimize CRM campaigns & campaign driving new customer acquisition.

What you will do :

- Planning, executing, managing and analysing campaigns across online & offline channels (social media, search engines, newsletters) to achieve KPIs for global regions specially USA, followed by EMEA &

Asia Pacific

- Optimizing CRM campaigns & newsletter based on performance and engagement data

- Communicating clearly to management level with the plans, status, challenges to meeting objectives

- Monitoring the rollout of different campaign that drives new customer acquisition, and providing a journey to nurture the leads

- Reviewing the attribution model requirement across all acquisition channels to understand the value of the channels in the user journey

What you need to have :

- 3-6 yrs of experience in performance & digital marketing for global regions, mainly USA followed by EMEA & Asia Pacific

- Willingness to work during hours aligned with the US market

- Ability and experience to work to implement strategic and conceptual thinking across editorial, content and campaigns is a definite plus

- Digitally experienced and understanding of the foundations of lead generation, digital advertising, and events

- Detail-orientation and organization skills

- Strong interpersonal skills

- Ability to work independently, take initiative, assume ownership

- Good co-ordination skills and follow through

- Motivation and willingness to work overtime during peak activity periods